News

Good Water News Spring 2022

Good Water News Spring 2022

“When you do things from your soul, you feel a river moving in you, a joy.” – Rumi This is how it feels around here these days, at least for me. It’s warming up – thank you, spring! - and COVID restrictions are loosening, so I’ve had the pleasure of seeing clients...

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Good Water News: Winter 2021

Good Water News: Winter 2021

I’m still in a bit of denial that I had to cancel my trip to WEFTEC in October, after months of anticipation! Aside from the obvious appeal of seeing clients and colleagues in person, I was eager to finally introduce Chrissy at her debut water event. It was no easy...

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Good Water News: Fall 2021

Good Water News: Fall 2021

I recently heard September called “the new January” and I like it. It feels right. September is a fresh start, with cooler weather on the way, school starting back up for families like mine and Matt’s, and more predictable schedules. I am all in for the reset that...

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Good Water News: Fall 2020

Good Water News: Fall 2020

As we approach the 2020 finish line, I’ve been reflecting on some of the good that’s come from this strange year. And in the spirit of our American holiday this week, I am giving thanks for the opportunities that came with the challenges. One gift at work has been the...

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How Marketing Can Elevate Your Brand

How Marketing Can Elevate Your Brand

When someone sees your logo they should immediately form a mental image of what your business does and what its brand stands for. Marketing is the best way to ensure this happens. Just a little marketing can elevate your brand and boost your profits. Stop Thinking of...

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How to Calculate ROI in Marketing

How to Calculate ROI in Marketing

Marketing budgets are finite. And the key to an outstanding use of your marketing budget is a respectable return on investment (ROI), perhaps better defined as a return on marketing investment (ROMI.) Today, we'll define ROI and explain its importance. We'll cover the...

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11 Tips for Working From Home While Kids Are With You

11 Tips for Working From Home While Kids Are With You

Even if you’ve worked from home for years and have the perfect setup, your plan probably never included family members—much less kids. By Sara Sutton–FlexJobs 8 minute Read (From Fast Company) With social distancing helping to slow the spread of coronavirus, many...

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Welcome to Good Water News

Welcome to Good Water News

Welcome to Good Water News! It seems like a strange time to launch a newsletter about good news in the water industry. Is it really the right time, during a pandemic? But just as life changed overnight, so have our marketing tactics. Site visits and client calls are...

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