News

Good Water News: Fall 2020

As we approach the 2020 finish line, I’ve been reflecting on some of the good that’s come from this strange year. And in the spirit of our American holiday this week, I am giving thanks for the opportunities that came with the challenges. One gift at work has been the...

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How Marketing Can Elevate Your Brand

How Marketing Can Elevate Your Brand

When someone sees your logo they should immediately form a mental image of what your business does and what its brand stands for. Marketing is the best way to ensure this happens. Just a little marketing can elevate your brand and boost your profits. Stop Thinking of...

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How to Calculate ROI in Marketing

How to Calculate ROI in Marketing

Marketing budgets are finite. And the key to an outstanding use of your marketing budget is a respectable return on investment (ROI), perhaps better defined as a return on marketing investment (ROMI.) Today, we'll define ROI and explain its importance. We'll cover the...

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11 tips for working from home while kids are with you

Even if you’ve worked from home for years and have the perfect setup, your plan probably never included family members—much less kids. By Sara Sutton–FlexJobs 8 minute Read (From Fast Company) With social distancing helping to slow the spread of coronavirus, many...

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Welcome to Good Water News

Welcome to Good Water News! It seems like a strange time to launch a newsletter about good news in the water industry. Is it really the right time, during a pandemic? But just as life changed overnight, so have our marketing tactics. Site visits and client calls are...

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